One-Week Instagram Content Plan for Transaction Coordinators Week 3
- angelina p
- Feb 17
- 3 min read
Not sure what to post on Instagram this week? Staying consistent on social media can feel overwhelming—especially when you're managing transactions, agents, and deadlines. But you don’t need to reinvent the wheel. A well-thought-out content plan keeps you visible, builds your brand, and positions you as an expert without spending hours brainstorming what to post.
Day 1: Contract to Close
Post Idea: How to Set Client Expectations During Contract to Close
Content: Create a post explaining the importance of setting expectations at two key moments—when the contract goes binding and a few days before closing. Use a carousel post to break it down for both buyers and sellers. Address what they should expect, common questions they might have, and how being informed upfront helps prevent delays and misunderstandings. Encourage engagement by asking your audience about the most common misconceptions they hear from clients.
Day 2: Brand Builder
Post Idea: “My Top 3 Inspector Recommendations in Atlanta”
Content: Post a pro/con list of different branded merchandise items that real estate agents might consider using. Use a carousel post or a short video to showcase keychains, fridge magnets, closing signs, and other common promo items. Discuss which ones are actually effective for brand visibility and which might be a waste of money. To boost engagement, create a poll in your stories asking your audience which merch item they would actually use or appreciate receiving.
Day 3: Listings
Post Idea: How to Manage Multiple Listings at Once
Content: Share a step-by-step strategy for staying organized when managing multiple listings. This could be a carousel post that walks through best practices like using templates, prioritizing urgent tasks, streamlining showing schedules, and keeping track of signs and lockboxes. A behind-the-scenes reel or story showing your own workflow can make the post even more engaging. Wrap it up by asking your audience to share their biggest challenge when managing multiple listings.
Day 4: Contract to Close
Post Idea: Is Your Closing Heading for Chaos?
Content: Post about the common pitfalls that can cause last-minute closing disasters and how to proactively avoid them. This could be a list-style post outlining key tips, such as setting clear expectations, double-checking documents, and over-communicating with all parties involved. You can also share a personal story or a common mistake you’ve seen that almost caused a deal to fall apart. To spark engagement, ask followers to share their biggest closing-day horror stories.
Day 5: Local
Post Idea: Growing Your Vendor List
Content: Help your audience understand the importance of having a strong vendor network and how it can lead to more referrals. Use a carousel post or infographic to list different ways to find quality vendors, such as networking, Facebook groups, and agent referrals. Provide conversation starters or scripts they can use to introduce themselves to potential vendors. Encourage engagement by asking your audience to tag their favorite vendors in the comments.
Day 6: Marketing
Post Idea: How Many Times a Week Should You Post on Social Media as a Realtor?
Content: Educate your audience on the golden rule of posting frequency—3-4 times per week for a balanced approach. Use a carousel or infographic to break down why this frequency works, emphasizing quality over quantity. You can also share content ideas for real estate professionals to help them stay consistent without feeling overwhelmed. To encourage interaction, ask your audience how often they currently post and if they struggle with consistency.
Day 7: Contract to Close
Post Idea: What You Need When Ordering a Termite Letter
Content: Post a step-by-step guide on what agents need to know when ordering a termite letter. Use a carousel post or a text-based post to outline key information, such as knowing state requirements, scheduling early, and confirming with the lender. A short educational reel could also work well for this topic. Wrap up by asking your audience if they’ve ever had a deal delayed due to missing documentation and how they handled it.
With this one-week content plan, you’ll never run out of ideas for what to post on Instagram. Each day’s content is designed to educate your audience, spark engagement, and reinforce your expertise as a transaction coordinator. Use a mix of carousel posts, reels, and infographics to keep your feed dynamic, and don’t forget to interact with your audience through comments and DMs.
All these templates and even more are available in our Content Vault! By joining today, you’ll gain instant access to 100+ customizable templates designed specifically for transaction coordinators—no more guessing what to post or scrambling for ideas!
And here’s the best part: use the discount code NEWMEMBER to receive 10% off your first month! Join us in the Content Vault today and transform your social media into a powerful tool for building your brand!
Angelina Pettirossi
The TC Vault
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