The Truth About Real Estate Success on Instagram

I hate to break it to you, but success in the real estate industry takes time—and that includes growing your business on Instagram.

If you’ve been hoping that a few well-designed posts would instantly flood your inbox with leads, let me save you some frustration: The world doesn’t work that way.

But here’s the good news: It does work. You just need a combination of strategic effort and consistency over time. That’s where results happen—and I’m here to help you make it work for your business.

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Let’s Talk About the Truth Behind Instagram Leads

Getting leads on Instagram isn’t about luck or gimmicks. It’s about knowing the right strategies and putting them into action consistently. Here’s what that looks like:

✅ Starting Genuine Conversations

Leads don’t just come from posts; they come from relationships. Use DMs to connect with your audience in an authentic way. Comment on their stories, respond to their questions, or send a helpful tip. These interactions are the foundation of trust.

✅ Following Up Regularly

Following up isn’t just for emails. On Instagram, it means keeping track of your interactions and reaching out every 14-30 days to continue the conversation. Having a system in place ensures no one slips through the cracks.

✅ Posting with Purpose

Your content should do more than look pretty. It should educate, inspire, and show your expertise. Use posts, stories, and reels to address your audience’s pain points and show how you can help them.

✅ Consistency, Consistency, Consistency

Success doesn’t happen overnight. Showing up regularly—through posts, DMs, and follow-ups—signals to your audience that you’re serious and dependable.

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Who Should You DM?

Not sure who to start conversations with? Here are a few ideas:

• Local Real Estate Agents: Even if you don’t know them personally, reach out to other agents in your area. You never know when a collaboration or referral opportunity could arise.

• Co-op Agents from Previous Transactions: Keep the connection alive with agents you’ve worked with before. They already know you and may send opportunities your way in the future.

• Agents Connected to Your Network: Message agents who are mutual connections with others you’ve worked with. A simple introduction could lead to new partnerships.

Start with genuine, relationship-building conversations. Keep it natural—no one likes to feel like they’re being sold to right away.

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Follow-Up Strategy: Stay Organized and Consistent

Follow-ups make a big difference, but it’s impossible to remember every conversation without a plan. Here’s how to stay organized:

Use a Spreadsheet: Create a simple spreadsheet to track:

• Who you’ve followed

• The last time you interacted or messaged them

• Notes about your conversations

Set a Reminder: Plan to follow up with each lead every 14-30 days. Use a calendar, reminder app, or your spreadsheet to prompt you to reconnect.

Mix Up Your Interactions: Don’t repeat the same approach each time. Alternate between commenting on posts, replying to stories, or sending a direct message to keep the interactions fresh.

With a system like this, you’ll never feel scattered or uncertain about who to reach out to next.

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Why I’m Here to Help You Succeed

Over the years, I’ve used Instagram to generate dozens of leads and clients for my business. Not because I posted once or twice, but because I’ve created a Framework that works.

This Framework isn’t about overcomplicating things. It’s about simple, effective strategies that produce real results.

If you’re ready to stop guessing and start converting leads into clients on Instagram, I have just the thing for you.

Join my masterclass: Converting Leads Into Clients on Instagram. 

Here’s what you’ll walk away with:

✔️ DM Scripts: Pinpoint which scripts to use and when, so you’re always prepared.

✔️ DM Strategy: Design a system that’s easy to track and delivers real results.

✔️ Lead Magnet Workflows: Learn how to create workflows that turn agents into clients.

>> Save your spot!

You don’t have to waste time figuring this out on your own. Let me show you exactly how to turn Instagram into a lead-converting machine for your real estate business.

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