Your One-Week Instagram Content Plan for Transaction Coordinators Week 1

Do you find yourself staring at your Instagram feed, frustrated and unsure of what to post? As a transaction coordinator, it’s easy to feel the pressure to create engaging content while juggling your many responsibilities.

Here’s the reality: your expertise is invaluable, and it deserves to be shared. Say goodbye to the anxiety of content creation and hello to a strategic and impactful social media plan that showcases your skills, builds connections, and addresses your audience’s needs.

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Monday: Closings

Post Idea: “Nightmare Scenarios That Could Delay Closing & How to Avoid Them”

Content: Share common pitfalls that can derail a closing process, such as missing documents or last-minute buyer financing issues. Offer actionable tips on how to prevent these scenarios, reinforcing your role as a problem-solver in the transaction process. Use a carousel format to lay out each scenario clearly, making it easy for your audience to absorb the information.

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Tuesday: Local

Post Idea: “Upcoming Events for Realtors”

Content: Highlight local real estate events, open houses, or networking opportunities happening in your community. This not only provides value to your audience but also positions you as a knowledgeable resource for local happenings. Consider using a visually appealing graphic to list events, tagging the relevant ones to expand your reach.

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Wednesday: Listings

Post Idea: “Featured Listing Books: What You Should Include”

Content: Dive into the importance of listing books for showcasing properties effectively. Include a checklist of essential elements, such as high-quality photos, property descriptions, neighborhood information, and unique selling points. You can even share a behind-the-scenes look at how you compile these books, giving followers an inside view of your expertise.

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Thursday: Contracts

Post Idea: “What Buyers Need to Know About the Lead-Based Paint Disclosure”

Content: Educate your audience on the significance of the lead-based paint disclosure, including legal requirements and implications for buyers and sellers. Create an informative graphic or a short video explaining the facts, making this crucial information accessible and understandable to your followers.

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Friday: Brand Builder

Post Idea: “A Day in the Life of a Transaction Coordinator”

Content: Give your audience a sneak peek into your daily routine. Highlight the various tasks you handle and the skills required to excel in your role. Use stories or reels to capture different aspects of your day—from organization and communication to problem-solving. This personal touch can help build rapport with your audience.

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Saturday: Marketing

Post Idea: “Are Your Photos Costing You Clients?”

Content: Discuss the impact of high-quality visuals in real estate marketing. Share examples contrasting poor and professional photos, and emphasize how quality images can influence buyer decisions. Offer tips to ensure listings use standout visuals, and encourage engagement by asking followers to share their own experiences or favorite listing photos.

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Sunday: Compliance

Post Idea: “How Long Should Realtors Keep Closing Records on File?”

Content: Provide guidance on record retention for real estate transactions, and explain the legal and practical reasons for keeping closing records. This informative post can help position you as a reliable expert who understands important regulatory issues in the industry, encouraging realtors to trust your expertise for compliance matters.

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It’s all too easy to feel overwhelmed by content creation, suffering from "post anxiety," or struggling to keep your audience engaged. But by utilizing these carefully curated topics, you can showcase your expertise, connect with your audience, and alleviate that stress.

All these templates and even more are available in our Content Vault! By joining today, you’ll gain instant access to 100+ customizable templates designed specifically for transaction coordinators—no more guessing what to post or scrambling for ideas!

And here’s the best part: use the discount code NEWMEMBER to receive 10% off your first month! Join us in the Content Vault today and transform your social media into a powerful tool for building your brand!

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Angelina Pettirossi

The TC Vault