Your One-Week Instagram Content Plan for Transaction Coordinators Week 2

If you’re feeling like Instagram can be overwhelming or you’re unsure how to create content that actually attracts real estate agents and builds your brand, don’t worry—you’re not alone.

That’s exactly why this plan exists: to simplify your strategy and give you a clear, actionable roadmap to follow.

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Monday: Closings

Post Idea: “How to Build Rapport with Attorneys and Lenders (Reel)”

Content: Share quick, actionable tips for building strong relationships with attorneys and lenders during closings. Highlight strategies like clear communication, responsiveness, and showing appreciation to create a smooth, professional workflow. End with a CTA: “What’s your go-to strategy for building rapport?”

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Tuesday: Local

Post Idea: “My Top 3 Inspector Recommendations in Atlanta”

Content: Showcase your local expertise by sharing your top three trusted inspectors in Atlanta. Explain why you recommend them—reliability, communication, or quick turnarounds. This post positions you as a knowledgeable resource while giving value to your audience.

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Wednesday: Listings

Post Idea: “Mastering the Art of Listing Descriptions”

Content: Teach your audience how to write effective listing descriptions that attract attention. Break it down into steps: focus on unique property features, highlight benefits for potential buyers, and use clear, engaging language. Include a “before and after” example for added value.

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Thursday: Leverage

Post Idea: “Is Now the Right Time to Add Leverage?”

Content: Talk about the signs that it’s time to hire support—whether it’s being overwhelmed, missing deadlines, or wanting to focus on growth. Explain how adding leverage (like a transaction coordinator) can save time, reduce stress, and help their business thrive. End with: “Wondering if it’s time for leverage? Let’s chat!”

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Friday: Brand Builder

Post Idea: “Meet the Team”

Content: Introduce your team with a fun and personal post! Share lighthearted details like their favorite foods, music genres, or hobbies to help your audience connect with the people behind the business. This approach adds personality to your brand and shows that your team is more than just professionals—they’re real people your audience can relate to.

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Saturday: Marketing

Post Idea: “Are You Checking in on Your Clients Enough?”

Content: Discuss why consistent follow-ups with past clients are essential for long-term success. Share examples of how to stay connected, like sending a thoughtful text, anniversary card, or quarterly email. Highlight how maintaining contact strengthens relationships and generates referrals.

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Sunday: Closings

Post Idea: “Tax Prorations on the CD Explained?”

Content: Guide your audience through what tax prorations are, why they’re important, and how they’re calculated (whether taxes are paid in arrears or advance).

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It’s all too easy to feel overwhelmed by content creation, suffering from "post anxiety," or struggling to keep your audience engaged. But by utilizing these carefully curated topics, you can showcase your expertise, connect with your audience, and alleviate that stress.

All these templates and even more are available in our Content Vault! By joining today, you’ll gain instant access to 100+ customizable templates designed specifically for transaction coordinators—no more guessing what to post or scrambling for ideas!

And here’s the best part: use the discount code NEWMEMBER to receive 10% off your first month! Join us in the Content Vault today and transform your social media into a powerful tool for building your brand!

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Angelina Pettirossi

The TC Vault